Marketing doesn’t have to feel like hustle.

Two months. A small group of like-minded women.

Real marketing plans, built in bite-sized chunks.

APPLY FOR A SPOT

Sound Familiar?

Posing, but guessing

You’re putting it out there, and you’re not sure it’s working.

A second job

Marketing feels like a job you never applied for.

Not quite you

You want it to sound like you, not like everyone else.

THE IDEA

A Chief Marketing Officer on tap.

I normally charge between $150-$220 per hour depending on the work for my marketing coaching.

This small group gives you that brain, with other women in the room, at a price that won’t make you wince.

Authenticity

Does this feel like you? Your voice, values and vibe are a compass, not a rulebook.

Connection

Marketing is just another word for paying attention to each other and creating community.

Commercial

It can’t just look good (although that’s important) It’s got to perform and move the needle.

HOW IT WORKS

Two months. A touchpoint every week.

In person - 2 × 2 hour catchups

Two hours at a meeting space in Byron Bay; to connect, brainstorm and learn together each month.

Online - 2 × 2 hour catchups

Two week later, a two hour online Google Meet session to discuss how your goals are shaping up, work towards deadlines and ask questions.

A WhatsApp Group - weekly support

For sharing links, resources and wins, with me in there keeping things moving.

Bite-sized Homework

Small tasks from me, so you can build your brand and marketing plan a little at a time.

Is this for you?

You get caught doing “busy work” but not moving the needle. You know there’s another way. You can see the potential but you can’t afford staff. You know a bit about AI but you’re not confident to use it yet. You just need some help!

You run a business or side project and want a clearer marketing plan.

1

You like the idea of connecting with like minded women and brainstorming ideas for collaboration. You also don’t want to do this alone as it’s a bit daunting.

You’d rather do this alongside other women than alone.

2

You need a deadline and to be held accountable but still gently! You also don’t know where to start first and need help prioritising what’s important.

You want small, doable actions, not an overwhelming 40 page strategy.

3

6

You would love marketing support but can’t afford to get the expertise you need.

4

You love the idea of working with someone who’s started 4 businesses herself, bootstrapped them all and has also worked with big businesses with multi million turnover. Having expertise that you don’t have to pay a premium for to help you reach your goals quicker sounds perfect.

You want marketing to be aligned with the way you do business. That whole shouty, loud, hustle style program is not your style at all.

5

You understand that at this stage of your business, you can’t quite afford a marketing person yet so you need to know tips and tricks about your business to make it work. But you also want someone to give you the short cuts and the tips to do it quicker having been there themselves. You’re paying for expertise so you can fast track your business.

You don’t like the “bro-marketing” hustle culture. It’s not your style.

You love the idea of being taught the short cuts - not just having someone do it all for you.

Your Marketing Coach:

Kate Vandermeer

Marketing that fits your life, not the other way around.

I’m Kate, former Chief Marketing Officer of a Byron Bay wellness membership brand. I’ve worked with bootstrapped start-ups and multi-million dollar companies, across fashion, fast-moving consumer goods, products and services.

My approach is always the same: clarity first. Clear goals, clear communication, clear expectations, and bite-sized to-do lists that get you real, measurable results.

It’s not bro marketing. I start with you. What kind of lifestyle do you want? How much time do you really have? What’s achievable now, and what’s sustainable long term? Then we build a plan around your skill level and your energy, so you create a business you love and are proud of, without the burnout.

I love working with women founders, and I love helping you get where you want to go.

WHAT PEOPLE SAY

Kind Words

“She completely transformed our website, brand identity, offerings, marketing communications and processes, making them much better and more closely aligned with our customer profile.”

KATE HOLLAND - IICT

“She gave me clear strategy about where I want to go in the business & a roadmap to get there. And all of this was done with clear, intuitive guidance as well as no pushy sales gimmicks.”

JOANNE

“Kate brought a beautiful blend of grounded energy and sharp strategy to our team... We left inspired, aligned and clear on what to action next.”

KEL GREEN - MAURIE + EVE

THE INVESTMENT

ONE-ON-ONE

$2,400

16 hours @ $150 per hour

GROUP COACHING

$555 each

Less than a quarter of the price in a group

Payment Plan of 3 instalments or pay upfront + save 10%

FAQ’S

  • Absolutely not. That’s what I’m here for. I’m meeting you where you are at.

  • No. If you’re happy to drive to Byron for the coaching, I don’t mind where you live. We meet up twice in person. The rest is online and on WhatsApp.

  • No. We will discuss ways you can use AI if you choose too. That’s a personal decision. I will meet you at your level of knowledge.

  • Not at all. I think it’s easier than zoom. I’ll talk you through it.

  • Absolutely. I have set up a 3 part payment plan or you can pay in full and save 10%.

  • You just need to apply for this program to see if we’re a good fit for each other. And then I’ll send you a link to pay.

Apply for this group program

We need to see if we’re going to be a good fit and this means I need to get to know you, your business and how I can help you.